Building the full category offer in landscaping

     I’ve been working with Kelkay for well over 12 months now, helping with their brand review process through research and insight, strategic planning, graphics and design and finally the delivery of a fantastic new product range with new packaging and...

Reputation and brand building at exhibitions

I’ve just returned from GLEE, (NEC, Birmingham 12 – 14 September) probably the most important date in the trade calendar for the garden retail industry, where many of the key suppliers exhibit their products and services for the coming season. As a trade...

Customers Drive Business Innovation

Customer insight programme has revealed the key challenges that will guide and inform Kelkay’s exciting business development programme. Kelkay continue to focus on the successful future development of the business and Antony Harker is committed to putting garden...

An example of truly exemplary customer service

Kelkay & Alton team up to deliver exemplary customer service  Alton Garden Centre and Kelkay have teamed up to deliver a tailor made solution to a consumer with an unusual challenge. When a regular customer decided to extend his patio this spring, he dropped in to...

How to save money on your R&D

I’ve learnt a lot about research and development tax credits from my new associate GGTC so, not wanting to waste all this new found knowledge, last week I presented all my findings to the assembled at the GIMA Business Meeting. It was surprising to find so many...