by Jane Lawler | Mar 16, 2016 | Articles
I’ve been out and about this month and I’ve seen some great merchandising touches that will prompt engagement and convert to purchase in even the most reluctant gardeners Who do you have in mind when you design and create merchandising and point of...
by Jane Lawler | Feb 1, 2016 | Articles
I’ve been looking at the research around attracting new consumers into the garden retail sector. The independent garden centres know their core consumers so well – mature and reasonably well healed they’re deeply engaged in their gardens and the plants that grow in...
by Jane Lawler | Oct 27, 2015 | Articles
BRAND HEALTH CHECKS Do you believe your brand is a valuable asset to your business? If so, how do you care for that asset and make sure it is protected? What do your customers really think about your business and do they always tell you the truth about why you win or...
by Jane Lawler | Aug 18, 2015 | Customer Insight
I have been working closely with Town & Country since the beginning of the year. Working alongside the team at Town and Country I led a customer and market insight programme to refresh the brand especially concentrating on their innovation of products and POS and...
