by Jane Lawler | Jul 11, 2016 | Articles
Kelkay & Alton team up to deliver exemplary customer service Alton Garden Centre and Kelkay have teamed up to deliver a tailor made solution to a consumer with an unusual challenge. When a regular customer decided to extend his patio this spring, he dropped in to...
by Jane Lawler | Apr 18, 2016 | Articles
I’ve learnt a lot about research and development tax credits from my new associate GGTC so, not wanting to waste all this new found knowledge, last week I presented all my findings to the assembled at the GIMA Business Meeting. It was surprising to find so many...
by Jane Lawler | Mar 16, 2016 | Articles
I’ve been out and about this month and I’ve seen some great merchandising touches that will prompt engagement and convert to purchase in even the most reluctant gardeners Who do you have in mind when you design and create merchandising and point of...
by Jane Lawler | Feb 1, 2016 | Articles
I’ve been looking at the research around attracting new consumers into the garden retail sector. The independent garden centres know their core consumers so well – mature and reasonably well healed they’re deeply engaged in their gardens and the plants that grow in...
by Jane Lawler | Oct 27, 2015 | Articles
BRAND HEALTH CHECKS Do you believe your brand is a valuable asset to your business? If so, how do you care for that asset and make sure it is protected? What do your customers really think about your business and do they always tell you the truth about why you win or...
